Facebook Ads – The Beginners’ Guide to FB Ads CHEAT SHEET
Step 1
- List of your competitors’ existing FB pages
Step 2
Filter your competitors’ posts based on engagement levels
- Which have a lot of engagement? (likes / shares / comments)
- Are these niche specific?
- What % of content is curated?
Step 3
- Profile your competitors
- List down page names
Step 4
- Be clear on your objectives (most pressing first)
Step 5
Set up your FB Page
- Go to Fiverr to get professional FB page help
- cover design services
- page copy services
- VA for curated content selection
- Ozki.org for custom page content
Step 6
Put up your FB page and pump traffic
- Free organic traffic
- Boosted posts
Step 7
Study your page’s Audience Insight
- What does your audience insight say about your target audience
- List these
- Figure out objectives based on this data
Step 8
Start a paid FB ads campaign
- Use a custom audience
- Start a Lookalike audience campaign to match your Page’s current
- audience behavior
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