Facebook Ads – The Beginners’ Guide to FB Ads MINDMAP

Facebook Ads – The Beginners’ Guide to FB Ads MINDMAP

Why Choose Facebook Ads?

• Facebook Advertising is the most targeted form of advertising
• Facebook Advertising is the cheapest form of advertising
• Facebook advertising builds engagement
• Facebook advertising drives immediate results.
• Facebook advertising increases word-of-mouth and referrals
• Facebook advertising can help you break into new markets
• Facebook advertising is affordable
• Facebook advertising is most cost-effective advertising investment you can make
• Facebook advertising can drive off-line sales
• Facebook advertising increases your customer attribution
• Facebook advertising increases revenue, sales, and leads
• Facebook advertising can increase website traffic and SEO-rankings
• Facebook advertising can engage your website visitors
• Facebook advertising can grow your blog traffic
• Facebook advertising can help you build your email list
• Facebook advertising can help you break into new markets
• Facebook advertising can be accessed using mobile devices
• Your customers spend most of their time on Facebook; so do your competitors
• You can customize your ad campaign
• If you have an Instagram account, both Facebook Ads and Instagram Ads can be run in a single campaign, connecting you to audiences on both platforms.4

Things You Need to Know before Creating Facebook Ads

- Know the basic parts that make up an ad:

• Ad Creative
• Targeting
• Placement
• Bid
• Budget
• Schedule

- Terms to know while creating your ad

• Advertising objective
• Targeting
• Remarketing or retargeting

- Basic Terms To Know When Evaluating Ad Results:

• Clicks
• Click-Through Rate or CTR
• Impressions
• Reach
• Frequency
• CPM (Cost per 1,000 Impressions)
• CPC (Cost per Link Click)
• Conversions
• Attribution

- Facebook targeting options

• Location
• Age and Gender
• Language
• Behaviors
• Connections
• Custom Audience
• Lookalike Audience

How Facebook Ads Work

- Automated ad auction bid system

Create your Facebook Page/ Account

Access the Facebook Ads Manager

Target Your Audience

• Run your FB page and profile your current users

Select:

• People connected to your Page: Choose this option if you want to learn more
  about your existing audience, so you can better tailor your content to them.

• A custom audience: Choose this option if you’d like to learn more about a
  custom audience, like your existing customers

1. Build your target audience demographics
2. Discover what your audience already likes
3. Find location, language, and device details
4. Set targeting

Create a Facebook Advertising Campaign

Choose Your Campaign Objective:

• Brand awareness
• Reach
• Traffic
• Engagement
• App installs
• Video views
• Lead generation
• Messages
• Conversions
• Catalog sales
• Store visits

- Choose a campaign objective based on your goals for this particular ad.

Choose Ad Placement

Set Your Budget & Schedule

Set Payment Options

Create an Ad

• Choose among Types of Facebook ads
• Design or Layout your ad
• Write your ads’ Headline
• Write remainder of your ad’s text
• Select Call-to-action buttons.

Monitor Your Ads Carefully

Success Tips:

• Pick out and scale up your best performing ads
• Focus on conversions
• Get proof for your content before running campaigns
• Optimize each element of your ads before moving on to the next element
• Only move on to optimizing the next ad element if you’re convinced your ad has maxed out its potential.