Setting up Shopify
Now that I had validated my niche, it was time to build my Shopify store.
As I always say, don’t get fancy!
I didn’t spend money a new theme or custom webdesign. I just registered
for my 14-day free trial and spent a few minutes setting up.
Thanks for having me, Shopify.
Here's how I configured my store:
- Theme: Brooklyn
- Shipping: All countries free
- Payment gateway: If you’re in the US, Puerto Rico, Canada, UK, Ireland,or Australia, use Shopify Payments. If you’re anywhere else, use PayPal.
- Pages: Contact us, privacy policy, refund policy, terms of service
- Free shipping page: Used to explain the long shipping times
Because I think a hero image always looks solid, I visited a royalty free
image gallery and searched for “choker.” Given the product’s popularity it
didn't take much time to find a beautiful header image for my store.
Can you guess which one I chose?
I uploaded the image below to tinypng.com in order to compress it from 1.2
MB to 453.9 KB (faster loading times — especially on mobile) and then
uploaded it within the Shopify Theme Editor.
Looked great to me!
Nothing fancy, just a solid store that doesn’t bother you right from the start
with promotional pop-ups. I know this stuff works, but remember, I only had
a few days to build a real business and make some money out of it with
zero investment.
I then added a few apps, some of which are free or come with a free trial:
Oberlo to connect my store to AliExpress (up to 50 orders/month free)
Affiliatly to track business generated from influencers (30-day free trial)
Easy Contact Form in case my visitors had questions (free)
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