Free Marketing: Instagram
Because the main challenge of this case study was tomake money without
spending money, I couldn’t go my usual route of spending a few dollars on
Facebook and Google Ads.
So what’s the easiest way to reach people these days?
Social media
I started on Instagram and searched (again) for #choker. I looked through
the results and wrote about 50 - 60 direct messages to the people who
uploaded them.
And even if I totally messed this message up, I still got about 10 replies.
Here's just one of them:
Good thing I offer free worldwide shipping!
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